Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

por D'Antonio, Michael & Gerzema, John

In Spend Shift, John Gerzema, a world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and valuesShows how post-crisis consumer expectations and behaviors will drive business decisions.

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